England Over-40s Cricket offers a premium partnership platform built around flagship home events, international competition, live streaming, and year-round content. For brands that want credible visibility in high-standard cricket, it provides a clear and commercially relevant route in.
Sponsors gain meaningful exposure, a credible setting, and practical activation opportunities across the wider programme.
This page acts as the single sponsorship destination for ongoing visibility across home events, international competition, touring activity, and digital coverage.
Annual home-stage visibility
A flagship home event delivering matchday visibility, hospitality, and standout branding in a premium setting.
International tournament reach
Recurring world events give brands international exposure through tournament participation, streaming, and wider media coverage.
Additional touring touchpoints
Lions tours add extra touring content, development touchpoints, and broader England representation beyond the senior side.
Home events, world competition, touring content, and digital distribution combine to create repeat, credible brand visibility.
Key markets
England Over-40s Cricket combines meaningful reach with an engaged audience that is highly relevant to premium and service-led brands.
140,000+
Long-form viewing and repeat programme engagement.
1.2M+
Broad multi-channel awareness across the season.
3,000–8,000
Strong live attention during streamed fixtures.
500+
High-value in-person event presence per day.
6%
An audience that actively responds to content.
87%
Concentrated domestic relevance for targeted brand activity.
The audience is predominantly male, aged 35–54, affluent, professional, and deeply engaged with cricket, making the platform especially relevant to premium consumer, travel, finance, lifestyle, and service-led brands.
Reach is anchored in the UK, with added visibility across Pakistan, Australia, South Africa, and India through established cricket markets and international cricket interest.
Premium Partner, Gold Partner, Silver Partner, and Zing Stumps Partner give brands a straightforward route from platform-wide visibility to distinctive in-play activation.
Lead position
Lead-level visibility across the full England Over-40s Cricket platform.
Sponsorship tier
A strong multi-channel partnership with broad event and digital visibility.
Sponsorship tier
A smart entry point for brands seeking credible exposure and event presence.
Sponsorship tier
A distinctive in-play partnership with repeated visual impact.
England Over-40s Cricket is supported by trusted partners across travel, performance recognition, property, apparel, and digital brand presence.
These partnerships show how brands can sit naturally within the programme while the platform remains premium, credible, and easy to navigate.
Supporting travel logistics across the England Over-40s Cricket programme.
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Backing standout performance recognition across live and matchday settings.
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Supporting the presentation and growth of the wider programme.
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Adding a modern digital-first brand presence to the sponsorship mix.
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Providing premium apparel and supporting the programme's polished presentation.
Visit homepageShare your objectives and preferred level, and the conversation can move quickly towards the right fit.
Share your company details, objectives, and preferred partnership level.
The team reviews your goals and shapes the most relevant opportunity.
The scope, benefits, and activation plan are agreed.
Your partnership goes live across the agreed channels and matchday touchpoints.
The sponsorship page stays focused on the opportunity, while the enquiry form sits on its own page with more space, less distraction, and a more comfortable start for prospective partners.
Use the dedicated enquiry page when you are ready to outline your objectives and the level you would like to explore.
From the Triple Crown to world events, Lions tours, live streams, and digital content, England Over-40s Cricket offers a clear sponsorship destination with credible visibility and lasting relevance. If your organisation wants to explore the right fit, this page is built to start that conversation well.
Built to act as the single sponsorship destination within the wider England Over-40s Cricket website.